Paid Search Advertising – PPC Campaign Management

The PPC promotion efforts include professional construction and management of Pay-Per-Click campaigns, such as Google Adwords or Bing Adcenter.

PPC Activities

The PPC promotion efforts will usually include:

  • Competitive analysis.

  • Target audience analysis.

  • Keyword research.

  • Campaign planning and construction.

  • Landing page planning.

  • Campaign management for search, mobile, content network and YouTube.

The process

We start with determining the campaign targets, the product or services to be advertised and the target audience. Then we will conduct an analysis of the target audience and construct lists of relevant keywords for the campaign.

It is recommended to start the campaign with a limited time pilot on a limited budget. Based on this pilot’s gathered data, quality decisions can be made regarding the budget and campaign volume.